Hey there!

I'm Adam

I make better businesses through thoughtful design.

Over the last 15 years I've done it all — from freelance to full-time, in agencies and in-house, at startups and big companies. I've helped business make more money and scale by designing things that make your day better, are a little quirky, a lot of awesome, and that ultimately do the thing. Today, my team makes the tools powering over 8% of the internet at WP Engine.

I believe design is "a process of making dreams come true." Design bridges the gap between understanding, intention, and craft, shaping our daily experiences, environments, and livelihoods. I like spending my time trying to solve problems that improve our day-to-day realities, in turn growing businesses and the communities that support them.

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Rick Knudtson

Good work!

After leading design at Flywheel — helping them to achieve remarkable customer growth, retention, and multi-product market leadership — we were acquired by WP Engine in 2019.

I now serve as the head of the WP Engine design + research org, working on corporate product strategy as well as growing our design + user research practices in my role as Director of Product Design.

These days I spend most of my time leading projects rather than designing them myself, but here's some of my favorite design work from Flywheel + WP Engine.

Please reach out if you'd like to see more! —