Hey there!

I'm Adam,

a design leader who loves helping startups from start to scale + making friends along the way.

I believe great business is a design problem. Whether starting or scaling, good design bridges the gap between understanding, intention, and craft to create the path to success.

Over the last 15 years I've run the gamut. I've been a freelancer, a contractor, full-time. I've worked at agencies, boutique brand & web shops, product consultancies, and product companies. All of these experiences tied together by a persistent drive to make things that make your day better, are a little quirky, a lot of awesome, and that ultimately do the thing.

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Rick Knudtson

Work I'm proud of

After leading design at Flywheel...using design to power massive customer growth, retention, and multi-product market leadership...we were acquired by WP Engine in 2019.

I now serve as the head of our collective design + research org — working on corporate product strategy as well as growing our design + user research practices in my role as Director of Product Design.

Here's some of my favorite work from the past few years —